We've heard there's quite some confusion out there about who TRIBE yoga are and who Yoga Tribe® are in New Zealand so I'm hoping this article will help clear that up.
TRIBE that's us, produce a full range of quality yoga products including the new generation durable rubber WARRIOR yoga mat (back in stock in 2020 as we ran out sorry!), the new rubber and jute EARTH.ME mat, rectangle and round bolsters filled with sustainable lightweight kapok, foam and cork blocks, wool blankets, straps, carry bags, yoga towels and swings.
TRIBE is a brand name owned by Eco Yoga Limited and the domain we use is www.tribeyoga.co.nz. Our products are sold exclusively in this site and at www.ecoyogastore.com and in some yoga studios throughout New Zealand.
Eco Yoga Limited initiated the TRIBE logo design in 2013 and started using it on our products then and registered the domain name www.tribeyoga.co in May 2017. We are based out of our warehouse in Ahuriri, Napier. We sell our range at retail and wholesale prices.
From what we can tell the good folk at Yoga Tribe® who are based in Tauranga may not have undertaken an in depth market analysis before developing their business plan. They began trading with a very similar business name and domain to ours. Their domain name www.yogatribe.co.nz was registered in August 2017. Their key product that came onto the market after ours is a yoga mat called the Peace Warrior which unfortunately also has a similar name to our WARRIOR mat.
It's no wonder there is confusion out there!
So we just want the yoga community to know that our TRIBE brand and it's products are not associated or similar to Yoga Tribe® products. We have been providing yoga gear to the yoga community in New Zealand and Australia for 10 years so we really know what materials and designs work the best. We have an extensive range of products so feel free to contact us on 06 835 0244 during business hours to discuss your needs.
See our next blog which is about all the different materials yoga mats are made. Another very confusing topic as there is too much choice!
Owner of Eco Yoga Limited and the TRIBE brand.
